"...for, to a warrior, there is nothing nobler than a righteous war. Happy are the warriors to whom a battle such as this comes: it opens a door to heaven.
But if you refuse to fight this righteous war, you will be turning aside from your duty. You will be a sinner, and disgraced. People will speak ill of you throughout the ages. To a man who values his honor, that is surely worse than death. The warrior-chiefs will believe it is fear that drove you from the battle; you will be despised by those that have admired you so long. Your enemies, also, will slander your courage. They will use the words which should never be spoken. What could be harder to bear than that?
Die, and you win heaven. Conquer, and you enjoy the earth. Stand up now, son of Kunti, and resolve to fight. Realize that pleasure and pain, gain and loss, victory and defeat, are all one and the same: then go into battle." -Sri Krishna (Bhagavad Gita, Ch. 2:31-39)